Because buying more isn’t the answer. Freedom is.

“The soul of a journey is liberty, perfect liberty, to think, feel, do just as one pleases. We go a journey chiefly to be free of all impediments and of all inconveniences; to leave ourselves behind, much more to get rid of others.”

-- On Going on a Journey(1822), William Hazlitt


"We sometimes forget why we’re here, we aren’t looking where we’re going, or even where we’ve been.
We get all caught up in an idea about what we should be doing, and forget about what we really want to do.
I think what we want to do is to be free.
Instead we’re told by society that we’re supposed to buy a new car. We’re supposed to get our hair done a specific way. We’re supposed to go to college. We’re supposed to work all day and still somehow we’re in outrageous debt, and we wonder why.

...

Four years later I woke up and realized that I was missing the point, that somewhere along the way we all did, and this is why we failed.

The reality that was broken.

...

Meanwhile I saw one by one my friends wake up and realize it was all a big fake magic reality that we’d have if we just bought one more Budweiser in the Meatpacking District.

We were in The Matrix, and the only freedom was truly to opt out.

...

You didn’t make the choices you made because you wanted to, you did it because The Man Behind The Television told you (because he wants your money.)

The Internet gave us the tools to create this revolution in the way that we think. We no longer live in the illusion that buying one more video game will make us happier. We no longer believe that a fancy handbag will make us find love.

We no longer believe that success = Donald Trump.

...

Because buying more isn’t the answer. Freedom is."

-- The True Purpose of Simplicity, Everett Bogue