"This is your life, and it’s ending one minute at a time.
You’re not your job. You’re not how much money you have in the bank. . . You’re not your fucking khakis.
In the shuffle of seductive television ads, competitive social comparisons, and overbearing societal barometers telling us just how far in life we should be, we tend to misplace our own identities.
We measure our feelings of self worth on how shiny and new the plastic of our recent purchase is. We define ourselves by the brands we wear or don’t wear. We allow automated computer programs to categorize our likes and dislikes for us. "
-- What Tyler Durden’s Philosophy Teaches Us About Travel, Juliane Huang
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